You've queued for an hour, but you've had sales clerks pass by regularly with refreshments and snacks to keep you hydrated, you've been serenaded by carnival music and the laughter and screams of thrill-seekers. Your heart begins racing as you get closer and closer to the ride of your life; you begin bouncing from one foot to the other, your palms are sweaty. 

Carnival staff are keeping you entertained and micro-misters are keeping you cool as you wait in line. A digital screen is playing a promotional video of the ride and the experience, further igniting your excitement for the ride. You creep even closer to the front of the queue - you can now hear the metal gears, the chains, pulling the cart up to the highest peak before the free-fall. Your breathing increases, you're next. 

What mattered most to you in this experience? Which pieces of the experience contributed to the memories you'll retain? Was it the waiting time? The weather perhaps? Was it the fear of the ride or the excitement of the thrill?

Whatever the memory - various elements, including the peak-end theory, were considered in the orchestration of the larger ecosystem that makes up this entire experience. 

Your journey from start to finish, every interaction was carefully considered and designed with you, the participant, in mind.

If you're new to the industry or have been in user experience design for some time, you'll be familiar with journey maps. You can create a journey map of your experience to illustrate the highs and the lows, and what made these contributors to your long lasting memory!

If you're not familiar with journey maps, or experience design disciplines - you can use the traditional pen and paper to create your journey! Get create, doodle, scribe and plot your experience as you remember it - keep in mind that you need show us those highs and lows!

If journey maps aren't your forte but you absolutely have a story you'd like to tell - then we encourage you submit your experience journey! If you want to use photographs, essays, graphics or even music - we'd love to go along on the journey with you. Use your creative genes and tell us your story!

If you've been waiting for a sign - it is! Get ready to embark on an adventure of a lifetime! Stand a chance to WIN your first course absolutely FREE! Submit your favourite experience journey including the good, the bad and the ugly!

SEND SUBMISSIONS TO: tim@immersiongroup.co.za

Competition closes 31 October 2020 

See t's & c's for more

WIN YOUR FIRST COURSE ABSOLUTELY FREE!